Overview
The MSc Marketing programme develops advanced knowledge of global marketing, branding, digital media, consumer behaviour, and strategic marketing to prepare graduates for leadership roles in modern marketing.
Programme Overview
Students study strategic marketing, digital marketing, branding, consumer behaviour, international marketing, communications, market research, and marketing analytics. The programme prepares graduates for careers in marketing management, brand strategy, and digital marketing
Eligibility Criteria
A recognised bachelor's degree or equivalent qualification.
IELTS 6.5 overall (minimum 6.0 in each band) or equivalent.
Meet Glasgow Caledonian University's postgraduate admission requirements.