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BA Business & Marketing

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Programme Information

Institution: University of the West of Scotland

Faculty: Business & Management

Study Level: Undergraduate

Key Details

Duration: 48 months

Overview

The BA Business & Marketing programme develops a strong understanding of business management and modern marketing practices. Students gain practical skills in digital marketing, consumer behaviour, brand management, and strategic planning to succeed in today's competitive global marketplace.

Programme Overview

This programme combines core business knowledge with specialist marketing expertise. Students study marketing strategy, digital marketing, consumer behaviour, market research, branding, business management, entrepreneurship, and international business. Through practical projects and industry-focused learning, graduates are prepared for careers in marketing, advertising, sales, brand management, and business development.

Eligibility Criteria

1.Successful completion of HSC, A Levels, or an equivalent qualification.
2.IELTS 6.0 overall (with no band less than 5.5) or an equivalent English language qualification.
3.Meet the University of the West of Scotland's undergraduate admission requirements.
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Quick Info

Study Level

Undergraduate

Duration

48 months

Intake

N/A

Fees

£0.00
Institution
University of the West of Scotland

Glasgow, United Kingdom

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