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BA (Hons) Digital Marketing

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Programme Information

Institution: Glasgow Caledonian University

Faculty: Business & Management

Study Level: Undergraduate

Key Details

Duration: 48 months

Overview

The BA (Hons) Digital Marketing programme equips students with the knowledge and practical skills to develop digital marketing campaigns and manage online business growth using modern technologies.

Programme Overview

Students learn search engine optimisation (SEO), social media marketing, content marketing, digital advertising, analytics, e-commerce, branding, and consumer behaviour. Industry-focused projects prepare graduates for careers in digital marketing, social media management, and online business.

Eligibility Criteria

Successful completion of HSC, A Levels, or an equivalent qualification.
IELTS 6.0 overall (minimum 5.5 in each band) or equivalent.
Meet Glasgow Caledonian University's undergraduate admission requirements.
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Quick Info

Study Level

Undergraduate

Duration

48 months

Intake

N/A

Fees

£0.00
Institution
Glasgow Caledonian University

Glasgow, United Kingdom

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