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BA (Hons) Marketing

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Programme Information

Institution: Glasgow Caledonian University

Faculty: Business & Management

Study Level: Undergraduate

Key Details

Duration: 48 months

Overview

The BA (Hons) Marketing programme develops the knowledge and skills required to create effective marketing strategies, build brands, and understand consumer behaviour in a competitive global marketplace.

Programme Overview

Students study marketing strategy, consumer behaviour, branding, market research, advertising, digital marketing, sales management, and international marketing. Graduates are prepared for careers in marketing, brand management, market research, and advertising.

Eligibility Criteria

Successful completion of HSC, A Levels, or an equivalent qualification.
IELTS 6.0 overall (minimum 5.5 in each band) or equivalent.
Meet Glasgow Caledonian University's undergraduate admission requirements.
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Quick Info

Study Level

Undergraduate

Duration

48 months

Intake

N/A

Fees

£0.00
Institution
Glasgow Caledonian University

Glasgow, United Kingdom

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