BA (Hons) Digital Marketing and Business Management

Programme Information

Institution: Abertay University

Faculty: Business & Management

Study Level: Undergraduate

Key Details

Duration: 48 months

Overview

Develop digital marketing and business management expertise, combining marketing strategy with practical digital skills needed in modern organisations.

Programme Overview

Study digital marketing and business management.
Develop skills in digital campaigns and communication.
Learn about consumer behaviour and marketing strategy.
Develop business management and strategic skills.
Gain practical experience through projects and industry activities.
Opportunities for work placements.
Develop professional skills for digital marketing and management careers.
The course is CIM-accredited.
Interested in this programme?

Get in touch with our admission experts to learn more about this programme and the application process.

Quick Info

Study Level

Undergraduate

Duration

48 months

Intake

N/A

Fees

£0.00
Institution
Abertay University

Edinburgh, United Kingdom

View University
Live Chat