BA (Hons) Marketing

Programme Information

Institution: Abertay University

Faculty: Business & Management

Study Level: Undergraduate

Key Details

Duration: 48 months

Overview

Develop professional marketing skills through digital marketing, consumer behaviour, brand management, marketing analytics, public relations and creative campaigns.

Programme Overview

Learn digital marketing and social media marketing.
Study consumer behaviour and customer experience.
Develop skills in brand management and marketing analytics.
Work on live briefs, campaigns and industry projects.
Opportunities for work placements and study abroad.
Complete a final-year marketing project.
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Quick Info

Study Level

Undergraduate

Duration

48 months

Intake

N/A

Fees

£0.00
Institution
Abertay University

Edinburgh, United Kingdom

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