Overview
The BA (Hons) Digital Marketing Management programme equips students with the knowledge and practical skills required to develop, implement, and evaluate digital marketing strategies in today's global business environment.
Programme Overview
The course covers digital marketing, branding, SEO, social media marketing, digital advertising, content marketing, consumer behaviour, business management, market research, and marketing analytics. Students also develop communication, leadership, and strategic decision-making skills.
Eligibility Criteria
Successful completion of HSC/A Levels or equivalent.
IELTS 6.0 overall (minimum 5.5 in each component).
Meet the University's undergraduate entry requirements.