BA (Hons) Digital Marketing Management with Foundation Year

The BA (Hons) Digital Marketing Management with Foundation Year programme is designed for students who need additional academic preparation before progressing to degree-level study. The course develops a strong understanding of digital marketing, business management, consumer behaviour, and modern marketing technologies, preparing graduates for careers in today's digital business environment.

The Foundation Year builds essential academic, communication, and study skills before progressing to the full Digital Marketing Management degree. Throughout the programme, students explore digital marketing strategy, branding, social media marketing, search engine optimisation (SEO), content marketing, consumer behaviour, market research, digital analytics, and campaign management. The course combines theoretical knowledge with practical experience, enabling students to develop creative, analytical, and professional skills required in the digital marketing industry.

Completion of High School/A Levels or an equivalent Level 3 qualification.
Applicants who do not meet the standard entry requirements may apply through the Foundation Year route.
IELTS 6.0 overall (minimum 5.5 in each component) or an equivalent English language qualification for international students.
Meet the University of Wolverhampton undergraduate admission requirements.