Overview
The MSc International Marketing programme provides advanced knowledge of global marketing strategies, digital communications, branding, and consumer behaviour in international markets.
Programme Overview
Students study international marketing strategy, digital marketing, branding, consumer behaviour, innovation, global communications, market research, and strategic marketing management. The programme prepares graduates for careers in international marketing, brand management, digital marketing, and business consultancy.
Eligibility Criteria
A recognised bachelor's degree or equivalent qualification.
IELTS 6.5 overall (minimum 6.0 in each band) or equivalent.
Meet Glasgow Caledonian University's postgraduate admission requirements.