MSc International Marketing

Programme Information

Institution: Glasgow Caledonian University

Faculty: Business & Management

Study Level: Masters

Key Details

Duration: 12 months

Overview

The MSc International Marketing programme provides advanced knowledge of global marketing strategies, digital communications, branding, and consumer behaviour in international markets.

Programme Overview

Students study international marketing strategy, digital marketing, branding, consumer behaviour, innovation, global communications, market research, and strategic marketing management. The programme prepares graduates for careers in international marketing, brand management, digital marketing, and business consultancy.

Eligibility Criteria

A recognised bachelor's degree or equivalent qualification.
IELTS 6.5 overall (minimum 6.0 in each band) or equivalent.
Meet Glasgow Caledonian University's postgraduate admission requirements.
Interested in this programme?

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Quick Info

Study Level

Masters

Duration

12 months

Intake

N/A

Fees

£0.00
Institution
Glasgow Caledonian University

Glasgow, United Kingdom

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